Our Story

Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In 2011, the original Loog Guitar launched via Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. In 2019 the company ran a new Kickstarter campaign to introduce its current lineup, raising $557,812 and turning Loog into the best-selling guitar ever on Kickstarter.

Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.

Interested in writing about us? You can download our media kit (140MB) containing Loog facts, our story, hi-res photos and more. For media inquires please write to eugenia@loogguitars.com.

 

Rafael Atijas, Founder & CEO

Rafael Atijas, the founder and CEO of Loog Guitars, is a little bit business and a little bit rock ‘n’ roll: in his early twenties he played in a band in Uruguay -his home country- and recorded two albums. He then moved to New York, where he enrolled in New York University’s Masters Program for Integrated Marketing, where he graduated with honors, and with his Loog Guitars thesis. Rafael has won design and innovation awards in Uruguay, Spain and the U.S. He’s been a speaker at TechCrunch’s Disrupt conference and was recently selected as an Endeavor Entrepreneur.

A million thanks to our Kickstarter backers!

Executive Contributors

Brian Arbogast, D.J. Trindle, Damon Katz, Diego Dayenoff, Doug Schmidt, Jeff Smith, Mark Lesk, Michael Conrad, Michael Lane, Morgan Hough, Peter Bonell, Philip Cahiwat, Sean Kelly.

Contributors

Aaron Leimkuehler, Abraham Benrubi, Adam Hinshaw, Adam Jochum, Adam Lipsius, Adam Roades, Adam Tannir, Adrien Cater, Aiden Asari, Alan Claver, Alejandro de Sarriera, Alexander Drechsel, Alexander Pierce, Alexander van der Hoeven, Alice Crawford, Allie Esslinger, Amanda Zoellner, Andreas Mikkelsen, Andrew Alvey, Andrew Dicob, Andrew R. Mott, Andrew Weissman, Anne Sarver, Annie Elmendorf, Annika Carle, Anthony Heap, Anthony Pastor, Antje Hegemann, Ashlee Butanis, Asif Zamir, Atle Hillmann, Barbara Alfors, Bas Masbeck, Belle, Ben Miller, Benjamin Cheynel, Benjamin Levin, Benjamin Metzler, Benjamin Palmer, Betsy Morales, Betty Widerski, Bill Hallinan, Bill Nordwall, Bill Tolbert, Billie Fischer, Bob Ebert, Braden King, Bradley Cain, Brandon Foertsch, Brennan Moore, Brent Gawryluik, Brian Bennett, Brian Connelly, Brian Fidded, Brian Harniman, Brian M. Wyrick, Brian Murphy, Brian Nelson, Brian R. Berman, Brian Roach, Brian Waldron, Bruce Blauvelt, Buck Lawrence, Calvin Yu, Carlos Porras, Cassie, Celeste Galvez, Chad Miller, Charles Dharapak, Charley Dingboom, Charley Shoemaker, Chip Canty, Chris Andersen, Chris Baird, Chris Bourdon, Chris DiCostanzo, Chris Kobran, Chris Perry, Chris Windham, Christine Foster, Christopher Hawkins, Clara Volyvovic, Clive Thompson, Cody Statz, Colin Groom, Corin Cummings, Curran Duffey, Dan Dixon, Dan Ferrara, Dan Flanegan, Dan Gee, Daniel Ewing, Daniel Fowler, Daniel Renaud, Daryn Nakhuda, Dave Goossen, David Earley, David Foster, David Hodge, David Johnson, David Longworth, David Mackie, David Morrison, David Nasseri, David Rodriguez, David Rogers, David Shen, David Spurr, David Wrather, Deanna Gerlach, Deborah, Debra Silver, Dennis Morgan, Dennis Straub, Derik Reiser, Devra Breslow, Dimitre Lima, Dirk Herzbach, Donna Kassab, Doug Schmidt, Dylan Strickler, Ephraim Salaam, Erianna Flores, Eric Kim, Eric Liga, Eric Norlander, Eric Schaefer, Erik Ernst, Erin Browne, Erwin Blom, Everson Nazari, Fartein Th. Øverland, Florencia Diaz, Florencia Traibel, Francois Vincent, Frank Criscione, Frank Filipanits, Frank Giuliano, Gary Hagerty, German Wegbrait, Giorgio De Fiore, Graham Penn, Greg Camacho, Greg Hinzmann, Gus Jordan, Hajime Fujii, Hal Goldie, Harley Brown, Isaac Peterson, J Steeves, Jacqueliine Pallesen, James Caverlee, Jan Grothusen, Janet Madden, Jason Angelus, Jason Bolton, Jason Pellerin, Jay van de Graaf, Jay Zasa, Jeff Gomez, Jefferson Moss, Jeffrey Ansloos, Jennie Horn, Jennifer Cowley, Jennifer Schmitt, Jerel Johnson, Jeremy Hansen, Jerome Decock, Jesse Boley, Jesse Deupree, Jessica Bennett, Jim Carhart, Jim Espinas, Jim Hardison, Jim Hirshfield, Jim Kempf, Joe Eisenberg, Joel Henry, Joey Jones, John Abella, John Bell, John Biggs, John Brown c/o Break Media, John Cabral, John Colagioia, John Fallon, John Fenn, John Nicholls, John Pollmeier, Jon Pruett, Jon Rosebaugh, Jon Sykes, Jonas Yip, Jonathan Wright, José Viana, Joseph Peterson, Joshua Auerbach, Joshua Gajda, Joshua Glenn, Judith Lautner, Julian Gall, Julie Kerwin, Katerina Filippidou, Katherine Staat, Ken Anderson, Kevin Doyle, Kevin Ehrhart, Kevin Obrachta, Kim Decker, Kim Francis Honasan, King Chung Huang, Kinnon Stephens, Kirk Olson, Konrad Meissner, Kris Lindquist, Krista Bratton, Kristin Block, Kurt Gallagher, Kyle King, Laura Dickerson, Laura Gamse, Laurali Carroll, Lauren Sonder, Lee Gierke, Leo Edwardsson, Leon Brown, Leonella Luzardo, Leonid Teleshevsky, Leslie Heuer, Lev Zilberman, Lindsay Davidson, Logan McCabe, Lora Vatalaro, Loren Passmore, Louise Deles, Luke Glasner, Manus Kraff, Marc Englund, Marc Frazer, Mariano Favetto, Marissa Welch, Mark Burrell, Mark Floyd, Mark Gibbons, Mark Norman, Mark Romano, Martijn Stegeman, Martin Bjerrum, Martín Pedemonte, Mary Bragg, Matt Haughey, Matt Rix, Matthew Housholder, Matthew Johnson, Matthew Monte, Matthew Serra, Matthew Stecker, Matthew Woodman, Max Graenitz, Max Levine, Maya Su c/o Andrew Sue, Meagan Cignoli, Meghan Rose, Melissa Mahanes, Michael Bajada, Michael Ewins, Michael Girard, Michael Hansen, Michael Lines, Michael Nowina-Krowicki, Michael Phillips, Michael Steinhart, Michael W Homyack, Miguel Marcos, Mike Bush, Mike Conte, Mike De La Vega, Mike Erdei, Miranda Kessler, Mónica Zanocchi, Mychang Krotosky, Natalia Forrest, Natalie Thoreau, Nerdfoo, Nicholas Cairns, Nick Stevenson, Nigel Simpson, Niles Donegan, Nina Rubio, Octavio Sobreiro, Oliver Hoffmann, Owen Winkler, Paul Anthony, Paul Clarkson, Paul Florian Bruchhaeuser, Paul R. Smith, Paulo Kaiser, Petek Pekgoz, Peter Gorges, Phil Fougere, Philip Martin, Phillip Ludwig, Rachel Boyer, Ramy Loaiza, Randall Rego, Reid Cathcart, Remi Chaignon, Rene Herzer, Renee Lloyd, Ricardo Winandy, Rich Browski, Richard Gooding, Rick Thompson, Ricky Cancro, Rob Kerr, Robbie Leff, Robert Compton, Robert Ferguson, Robert Fishbone, Robert McCutcheon, Roberto Carraro, Roman Altomare, Ross Turk, Ryan & Louise Daniels, Ryan Strickler, Ryder Daniels, Samuel Jenkins, Sandro Fouche, Sara Gann, Sarah Leslie, Scot Phillips, Scott Casley, Sean Murphy, Sean O'Connell, Sebastian Estevez, Sergio Fogel, Seth Metsch, Sheldon Rosenberg, Stacey Rubin, Stefan Shepherd, Stephan Dix, Steve Binderup, Steve Eichblatt, Steve Hobbs, Steve Pilon, Suelyn Kim, Suzi Shelton, Tali Kimelman, Talulah Patch, Tess Sawyer, Theodore T Su, Thomas James Siragusa, Thomas King, Tiffany Moerk, Tim Cole, Tim Hogan, Tim Kelliher, Tim Ruszel, Todd MacCulloch, Tom Carlson, Tom Williams, Tommy Saylor, Tomoko Onodera, Tony Mogelson, Tony Welch, Trey Reasonover, Troy Gilbert, Troy Hall, Tyler Kushera, Uri Moche, Valeria Luzardo, Venkat Chandrasekaran, Victoria Stanbach, Ville Jehe, Vincent Carrella, Wayne Marshall, Will Harper, William Bryson, William Parker, Ximena Maroto.