The Loog Blog

Brief Introduction to Guitar Amplification

Some people say that “the tone” of a guitar is in the player’s fingers; others claim that it depends on the wood or on the pickup used. But probably the...

Your Pics of the Electric Loog Guitar

These last couple of weeks have been amazing – Electric Loog Guitars are being shipped, kids and adults are receiving them worldwide and, despite some problems, we’ve had the honor...

Loog at the Neighborhood Music School’s Open House

Remember David Mills, our favorite guitar teacher from the Neighborhood Music School in New Haven, CT? Well, he recently sent us these pics from the school’s Open House, a regular...

Our Amazing Weekend at 2014 Summer NAMM

We just had the most amazing three days at Summer NAMM in Nashville this weekend, showcasing the final Electric Loog Guitar and getting increasingly giddy about them finally shipping out...

Loog Guitars at Summer NAMM 2014

Hey there! We’re back in Nashville this weekend, this time for the 2014 edition of Summer NAMM that starts today and ends this Saturday – if you’re in the neighborhood,...

Introducing the Loog Vintage Guitar Strap

In anticipation of the Electric Loog Guitar (which will become available really, really, really soon so stay tuned!), we are super excited to share one little thing we had under...