2025: A Year in Review at Loog Guitars

What a year 2025 has been! It was packed with moments we’ll never forget. We started the year launching the all-new Loog Piano App and making our return to NAMM.

We released our first-ever Loog record, Short Stories by OG Loog player Pip Blom, saw Mark Hoppus from Blink-182 rock a Loog in The New York Times (!!!), and expanded the Loog App to Spanish—with more languages on the way. We even opened our very own Loog Store in Japan! 

This year also brought some truly iconic collaborations: we partnered with Gibson to unveil the Gibson x Loog Collection, (and actually gifted a mini SG to Jeff Tweedy of Wilco), released the adorable Loog x Hello Kitty collection, and added a fresh new Sonic Blue color to our Fender x Loog lineup. And we introduced our first guitar models for adults. Yes, the first Loog guitars actually designed for grown-ups!

Beyond products and partnerships, we’re especially proud of the moments that reminded us why we do what we do. We supported and attended Casavalle en Concierto, a deeply moving performance by the youth orchestra and choir Núcleo Casavalle, made possible with the help of our community. And to top it all off, we released our first-ever Holiday Ad—a milestone we’ve been dreaming about for a long time.

Every step of this journey has been fueled by your enthusiasm, support, and belief in what Loog stands for: making music accessible, joyful, and meaningful for kids and families everywhere. We can’t wait to share an amazing 2026 with you.

Check out our video below and celebrate with us. Here’s to another amazing year, together! Thank you for being part of the Loog family ❤️